Building a Strategy...
I translate complex business objectives into clear, outcome-driven marketing goals. Through stakeholder interviews and competitive analysis, I help extract the “why” behind the business — whether it’s patient acquisition, service line growth, referral networks, or brand trust.
Comprehensive Marketing Strategy
I develop strategic roadmaps tied to measurable KPIs, such as lead volume, appointment conversions, patient retention, or brand recognition. This strategy is then broken into actionable marketing initiatives across digital and offline channels, each optimized to deliver performance, compliance, and meaningful impact in a highly regulated industry.
Demographic Segmentation
I ensure that every campaign is not only reaching the right people, but resonating with them in ways that drive engagement and measurable outcomes. Whether it’s age-based segmentation for specialty care, medical practice targeting, or geo-targeting based on access and need, I translate data into audience profiles that guide messaging, channel strategy, and budget allocation.
Analytic Management & Reporting
Analytics isn’t just about tracking performance — it’s about creating clarity and driving smarter decisions. I build custom reporting frameworks that align with client goals, pulling from tools like Google Analytics, organic measuring tools, and CRM platforms to deliver actionable insights.
